What is digital marketing and how important is it to your business or organisation?

Digital marketing is any brand strategy that is implemented online to achieve the expected results: greater visibility of our brand, company or business and therefore increased sales and the ability to interact more closely with customers.

Digital marketing is only effective if it is done right. Developing a coherent strategy, managing your social media correctly and participating in your community will improve your online presence and bring you many benefits:

• You will be able to measure the ROI of your actions and get results in real time.
• It's adaptable. If you are not happy with a campaign, you can change it.
• It is cheaper than other traditional methods and within the reach of any type of business.
• It gives you the opportunity to have your own community and talk directly to your customers.
• It allows for better segmentation: by gender, location, language, country, consumer habits, etc.