At the end of this training, you will be able to:

Our website must be the main focus of our online strategy, as it gather all relevant information for the user. These platforms may help us.

-Wordpress:It allows to create and manage any type of website.

-Wix:It allows to get free personalized designs or to create them as you like.

-SquareSpace:Offers services for website creation and hosting.

-Weebly: Allows to create webs focused to customers, professionally and with mobile phones and marketing optimization.

SEO means “Search Engine Optimization”. It consists in an algorithm system that assigns a position in the list of results for the search of a specific keyword. SEO is important because customers will find the best positioned results.

-Google Search Console and Google Analytics: They offer statistics and reports about our webpage (views, links, users in real time..)

-SEO Profiler: Offers SEO Tools for keywords search, web optimization, link analysis and link building.

For our enterprise to be successful, it is necessary a good marketing strategy, online and offline. It is a good idea to use platforms developed by experts:

-Mailchimp: It values the impact of a mail marketing campaign. Design and send automatic mails.

-Zendesk: Thanks to this customer support platform, you can improve the user experience.

-Survey Monkey:  Carry out polls, reports and other important information for your business and how to enhance your enterprise.

-SEMrush: Analyze your website’s keywords, helps you with SEO or SEM.

The online world offers an extraordinary optimization for our business management.

One of the most useful tools are CRMs (Customer Relationship Management). They are similar to an online office, that gathers in a single platform customer communication, marketing, and after sales services, accessible by all the company members.

-HubSpot: Provides information and tools to adapt to the sales system. Offers precise information about different activities in the enterprise.

-Monday.com: An intuitive and visual CRM, ideal for teams. It allows a centralised, real and dynamic planification.

-Zoho CRM: This software helps you manage customer relationships. Its services include “sales, marketing, support and management” services.

Another aspect to take into account is the project management. We must have a rigorous organization and a better and faster effectiveness:

-Asana: Allows internal organization and team management. Assign tasks between employees for a better efficiency, share records and get a general vision of your current projects.

-Skype: An excellent videoconference platform. Make calls with your customers and employees, or create a group to share information immediately by calls or by messages.

-Zoom: A very useful tool for videocalls, that allows to chat, record sessions and make conference with 100 people and 40 minutes for free.

Social Media are a very powerful tool to make yourself known in the online world. They are used by million users and business, so they can help you enhance your business in different countries.

-Facebook: Set links with people anywhere, promote your services and offers in an easy and pleasant way.

-Twitter: Publish short messages (tweets) in your page. Allows suscription between users. Messages are public and accessible.

-Instagram: This Social Media allows to share photos and pictures, as well as short videos. Make contact interactive and dynamic.

-Pinterest: Pinterest is also based on images. It allows to save contents, so everybody can see and share your interests.

- Youtube: Upload your videos to promote yourself dynamically and get viewers and subscriptors.

-LinkedIn: Labor Social Media. Share your professional experience and collaborate with other enterprises. 

Something important to take into account are the features and users of each social media, as our business may not fit in each one of them. Avoid creating an excessive number of accounts. Once we have chosen the right platforms, we must take care of them and upload contents frequently, and we can use different tools for this task:

-Hootsuite: Hootsuite will help you manage all your social media profiles, to keep everything in order and track these accounts.

-Spredfast: It allows companies to manage social media communication, measure effectiveness, schedule publications…

-Audiense: Analyze your followers profile to know the perfect hour to publish. You can also send messages massively, track hashtags…

-Social Bakers: Provides information about your strategies, your public responses and manage your content.

The Cloud allows you to store data on the Internet instead of in a HDD. Even if it may seem more dangerous, it is really useful and safe.

-Google Drive: Store and access your files (audio, images, documents...), create new spreadsheets, text documents, presentations...

-WeTransfer: Designed for file transference. It allows to send 2GB for free, and your documents will stay in this platform for 2 weeks.

-Dropbox: Sync up your files in a ‘virtual’ HDD, so you can access them anywhere.