We have already seen how, as much as it may seem that large industries are in control of the market, the consumer must keep in mind that supply depends on demand. The user therefore has a certain power and responsibility (towards the environment, his community and all the people involved in the production and consumption processes) to exercise it in a conscious and ethical manner.

Beyond purchasing choices, all consumption behavior can have a certain social or environmental impact. The trivial decision to start drinking water from the tap and using a water bottle when outside the home, for example, saves several kilos of plastic and CO2 (emitted for both the production and transport of the bottles) in a year.

These small gestures not only have a direct impact on the environment, but also an indirect one, by setting a good example and inspiring people around us to do the same.