One of the concepts presented as a way to change the modus operandi of the fashion industry is regenerative fashion, which involves regenerative agriculture. This implies working and using land in harmony with nature, implementing techniques such as land rotation, combination of cultures, application of cover crops and indigenous knowledge, among others.

Regenerative Agriculture is not to be confused with Sustainable Agriculture, even though they share common principles. Sustainable Agriculture focuses on how to maintain ecosystems in a productive state through the use of ecological ways of producing food in order to satisfy human needs. The regenerative aspect differs, since it implies an improvement and regeneration of ecosystems, not just maintenance.

In the European Union, part of the clothing at its “end of life” is exported to other countries, but 87% is incinerated or landfilled. In 2017, each person was responsible for generating 654 kg of CO2 due to their consumption of clothing and footwear.