Examples of digital businesses include:

• Online shop (e-commerce). Selling products or services over the Internet is a must for any business nowadays.
• Online training (e-learning). Digital training is booming thanks to the possibilities it offers, so if you are an expert in any field, you can provide quality training through this method.
• Thematic blogs. For example, on personal care, video games, sport or nutrition. A blog that provides quality content and gains relevance can earn revenue through advertising.
• Influencer / Youtuber / Streamer. Although the probability of being able to make a living from these professions is lower, it should not be forgotten that they are also digital entrepreneurs.

• New opportunities. Consumer needs are changing, and nowadays many of them are related to the digital world, so you can find numerous business opportunities by selling your products or services over the Internet.
• Flexible work. When you are an entrepreneur, you decide your own working hours. When it comes to digital entrepreneurship, you are not limited to being in the same space all the time, as you only need your digital devices to work from anywhere in the world.
• Low initial investment. As you don’t need a physical space to carry out your work, the initial investment is greatly reduced, as you only need a computer and an Internet connection to get started.
• Greater visibility. You will be able to reach anyone anywhere in the world, depending on the audience you want to target. Even if your visibility is small at the beginning, if you put your mind to it, you will be able to reach many more people than in non-digital entrepreneurship.

1. Study your possibilities and what you can offer. What are you good at? What would you like to offer your clients? How would you like to work? From this you should come up with a business idea.
2. Analyse your environment, the market and potential competitors. To analyse the feasibility of your idea, you can carry out different types of analysis, such as a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). In addition, you should do some research on who your competitors might be.
3. Develop a customer profile. What segment of the population do you want to target? You can think about age, occupation, location…
4. Create your corporate image. Once you have defined everything you need, it is time to create a good name and an attractive logo. Define the logo according to a colour palette and a typography that fits.
5. Create a website. There are many free tools that allow you to create a website in a simple way, and there are also companies that are dedicated to it.
6. Choose the right social networks for your business. Think about your audience - do you think that if your potential customers are young, they will be more on Facebook or Instagram? Visit the "Social Media Management" module to learn more about this.
7. Develop and follow a digital marketing plan. In this module you will be able to do a practice task!

• It should be simple, but attractive.
• It must be original and represent the essence of the business.
• It should be scalable, i.e. it should be usable in different sizes, and be adaptable to different formats.
• It should be long-lasting, not based on fads
• The text must be legible and free of spelling mistakes.

A website is made up of several elements:

• A registered domain (URL).
• A server that hosts the files.
• A content management system.

But you don't have to be present on all the social networks that are currently in use, but only on those that have users that are similar to the profile of your customers. Also, if you create a profile on a social network, ideally you should put it to good use and be active, because if you don't post anything for months, your potential customers will not have a good reference about your business.

If you want to know more about how to use social media, visit SPECIAL's training "Social Media Management” ;)

Web 1.0 – Static web

Advertising moved from traditional media such as television and radio to the first websites. There was no communication with users and the company was the only one able to control what was published.

Web 2.0 – Social web

With the arrival of social media and new technologies, a massive and instantaneous exchange of information begins. The Internet becomes a means to create an online community and get feedback from users. Today we are still at this point of development, while web 3.0 (semantic web) is already beginning to develop, which will mean that digital marketing will also continue to evolve.

SEO (Search Engine Optimization)

It is about optimising search engines so that your company appears on the first pages of search engines, such as Google, improving the visibility of the website.

SEM (Search Engine Marketing)

This technique refers to paid advertisements that appear on search engines for certain keyword searches. It is carried out through services such as Google Ads. The main difference between SEO and SEM is that in SEM you pay to appear on the first pages, while with SEO you improve your organic positioning through more complex techniques related to keywords.

Content marketing

This technique or strategy is about creating content to attract potential customers, through blogs, videos, infographics, etc.

Social media marketing

It is about using social media to attract the target audience. Paid advertisements can also be used.

Email marketing

Through a database of emails, communications are sent to customers and target audiences. There are tools for this, such as Mailchimp (https://mailchimp.com/).

Digital entrepreneurship

In recent years, new opportunities have emerged for digital entrepreneurship and for selling products and services over the Internet.

Advantages of digital entrepreneurship

The advantages of digital entrepreneurship include lower initial investment, greater flexibility and more flexible working than with traditional entrepreneurship.

How to be on the Internet

Special attention should be paid to having a good logo, a website, and even social media.

Digital Marketing

Digital marketing strategies will improve the marketing of products and services by meeting the needs of the market.

• P2 Flexibility: ability to manage transitions and uncertainty, and to face challenges.
• L2 Critical thinking: assessment of information and arguments to support reasoned conclusions and develop innovative solutions.

• 1.4 Valuing ideas: make the most of ideas and opportunities.
• 2.1 Self-awareness and self-efficacy: believe in yourself and keep developing.
• 3.3 Copying with uncertainty, ambiguity, and risk: make decisions dealing with uncertainty, ambiguity and risk.

• 1.2 Evaluating data, information and digital content: to analyse, compare and critically evaluate the credibility and reliability of sources of data, information, and digital content. To analyse, interpret and critically evaluate the data, information, and digital content.

• P2 Flexibility: ability to manage transitions and uncertainty, and to face challenges.

• 1.1 Spotting opportunities: use your imagination and abilities to identify opportunities for creating value.
• 1.2 Creativity: develop creative and purposeful ideas.
• 3.2 Planning and management: prioritise, organise and follow-up.

• 1.3 Managing data, information, and digital content: to organise, store and retrieve data, information, and content in digital environments. To organise and process them in a structured environment.
• 3.1 Developing digital content: to create and edit digital content in different formats, to express oneself through digital means.
• 5.3 Creatively using digital technologies: to use digital tools and technologies to create knowledge and to innovate processes and products. To engage individually and collectively in cognitive processing to understand and resolve conceptual problems and problem situations in digital environments.