Lay the first financial foundations for the creation of a new business or development of an existing one

COMPETENCE

PROFICIENCY LEVEL - FOUNDATION

PROFICIENCY LEVEL - INTERMEDIATE

PROFICIENCY LEVEL - ADVANCED

Self-awareness and self-efficacy

Learners trust their own ability to generate value for others

Learners can make the most of their strengths and weaknesses.

Learners can compensate for their weaknesses by teaming up with others and by further developing their strengths.

Motivation and perseverance

Learners want to follow their passion and create value for others.

Learners are willing to put effort and resources into following their passion and create value for others.

Learners can stay focused on their passion and keep creating value despite setbacks.

Mobilising resources

Learners can find and use resources responsibly.

Learners can gather and manage different types of resources to create value for others.

Learners can define strategies to mobilise the resources they need to generate value for others.

Financial and economic literacy

Learners can draw up the budget for a simple activity.

Learners can find funding options and manage a budget for their value creating activity.

Learners can make a plan for the financial sustainability of a value creating activity.

Mobilising others

Learners can communicate their ideas clearly and with enthusiasm

Learners can persuade, involve and inspire others in value-creating activities.

Learners can inspire others and get them on board for value-creating activities

Follow these simple steps:

1. Set clear goals – ask yourself what do you need to address. Perhaps your business is growing very quickly and you are losing track of information. Or perhaps you want to improve customer ratings.
2. Identify WHO you need to communicate with – customers, suppliers etc. and HOW OFTEN?
3. Decide on the best methods of communication for your business e.g. emails, surveys, face-to-face meetings
4. Then decide on the best tools for your business e.g. Google Drive or Dropbox for internal communication
5. Document the process and review and revisit quarterly.

Communication Plan area

Degree of Urgency (1-5)

Who is involved?

Goals

Actions

Date

New packaging

1

Designers

Printers

Salespeople

Customers

Timelines achieved

Launch campaign ready

Messaging agreed

Plan launch

Plan campaign message

TBC

As a digital entrepreneur, much of your communication will be online:

•     Emails
•     Social media
•     Digital meetings (zoom/skype)
•     Online customer platforms e.g. Trustpilot

It is very important that your online interactions are consistent and professional.
The correct term for this is ‘Netiquette’ - being courteous and polite when communicating with others online. It is short for ‘Internet Etiquette’

It is very important that your business communication strategy is the same in person and online. So remember:

• Keep online communication professional – whether in person or online
• Use clear and appropriate language
• Engage in best practice when meeting online – no distractions e.g. looking at your phone!
• Remember that everything you post online is traceable so consider your digital footprint and think before you post!

Adidas Boston Marathon

The 2013 bombing at the Boston Marathon killed three people and injured many more.
Adidas had sent an email congratulating runners
who had ‘survived’ the marathon.
Although the company apologised for the poorly
worded email, customers were not impressed!

Types of Communication
Being Effective

Write your communications plan
Digital Communication

To Public Speaking
The Elevator Pitch