At the end of this module you will be able to:

2)    Use ITC tools to enhance the business management and internationalization.

3)   Take the first steps towards internationalization.  

When upgrading our business to an international level, there are endless possibilities. , ITC tools are a great ally that can help as at all levels.

During this course, we will see different business management ITC tools to help us enter foreign markets.

Branding is the business’ brand development process:

- Simple and international Brand name.

- Corporate Image(typography, slogan, colours: personal essence).

- Logotype.

- Description.

- Contact information.

Logo Maker

Canva

Kreateable

Freepik

CRM means “Customer Relationship Management”. It is a platform that allows to organise centrally the interactions (either internal or external).

A good management of human resources will help us to assure good working conditions and good teamwork management.

ICT tools for project management make it possible to unite a whole team on the same platform, whether for sharing ideas, work organization or company's accounting.

In recent years, the evolution of new technologies has led to a series of innovations in the agrarian-livestock sector, making it easier to automatize many tasks.

The Cloud is a data storage service on the Internet. This way, we can store much more information here than on the hard drive of our computer. Plus, these are accessible from any device.

The first step to gain visibility and reach an international audience is to create a website. And the tool par excellence for website creation is WordPress.

WordPress Installation Tutorial:

SEO stands for "Search Engine Optimization". It consists of a series of techniques and practices to achieve a good positioning in the results lists of browsers.

Nowadays, we have many platforms available for translation that offer different languages options, with a free and record time performance. However, the most reliable resource will always be a human translation.

The possibilities that an online marketing campaign offers are incredible: we can get in contact with people with different nationalities. In this way, a good marketing strategy can help us to take our first steps into the international market.

Email Marketing

Content Marketing

A good website organization along with quality content and different resources can make the difference between a visit and a sale.

SEM

SEM stands for "Search Engine Marketing". It consists of a bidding system that provides a good positioning in the browser results lists.

There are a great number of social networks, and each one is focused on a different audience and purpose. This is why we must choose carefully the ones we are going to use and their management.

It is also necessary to update them and take care of their management, which can be complicated if we have several profiles. For this purpose, there are the following ICTs tools that inform and advise us on how to keep our networks updated.